By Jason Cutter I have always been a “buyer” of leads/data/calls. As a VP of Sales & Marketing (at several different companies), I was responsible for feeding the sales machine with opportunities and then ensuring they closed them at a profitable level. Now, I work with inside, telesales call centers in similar capacities. Going to […]

By Kelly Kern, Digital Media Sales Executive Soleo Communications, Inc. The Performance Marketing industry is still growing, now representing over $8.2 Billion annually, and it’s estimated call campaigns make up over $600 Million1 of that very large pie. While that percentage is still relatively small, just 10 years ago, this category of performance marketing didn’t […]