Pay-per-call marketing is a performance marketing strategy where businesses pay for the number of calls generated by their advertisements. This strategy is particularly effective for home service companies, such as plumbing, HVAC, cleaning, and landscaping services, where customers often prefer to speak directly with a service provider before making a decision. Understanding Pay-Per-Call Marketing Pay-per-call […]

In an era of rapid digital transformation, contact centers find themselves in the midst of a veritable sea of tools, platforms, and services promising to elevate agent performance and customer satisfaction. But amid this plethora of options, what truly aids in creating the “Super Agent”? This article aims to delve into the technologies and processes […]

Inside sales teams are the backbone of a successful sales organization. By leveraging the power of technology, they reach out to potential customers and generate new business opportunities. However, managing and getting the most out of an inside sales team can be challenging. Drawing from years of experience in training outbound sales teams, calling out […]