March 7, 2023    Comment off

Click-to-Call Advertising: The Multi-Billion Dollar Revolution in Customer Connection

Click-to-call advertising has become an increasingly popular form of advertising in recent years, as more and more businesses are realizing the value of having customers call them directly. This type of advertising allows businesses to easily connect with potential customers who are actively searching for their products or services, and has been shown to be […]

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March 2, 2023    Comment off

Making he Most Out of the Contact.io Conference

Attending a conference like Contact.io can be an excellent opportunity to gain new insights, network with industry leaders, and enhance your professional development. With a focus on call marketing and contact center strategies, the event can help you stay up-to-date with the latest trends, best practices, and technologies in the industry. Here are some tips […]

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February 17, 2023    Comment off

Learn How to Drive Calls at Contact.io

In today’s digital age, businesses are constantly seeking new ways to reach their target audience and drive sales. While there are numerous strategies and channels to explore, one area that shouldn’t be overlooked is the potential of driving calls into a business. Here are some reasons why brands should be interested in this approach, and […]

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February 15, 2023    Comment off

Strategies and Benefits of Pay-Per-Call Marketing

Pay-per-call is a form of digital advertising in which businesses pay for each call generated by their ads. It’s an effective way to connect with potential customers, as it allows them to directly call a business rather than clicking through to a website or filling out a form. In this article, we’ll explore some of […]

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January 26, 2022    Comment off

The Future of Telesales

By Jason Cutter I have always been a “buyer” of leads/data/calls. As a VP of Sales & Marketing (at several different companies), I was responsible for feeding the sales machine with opportunities and then ensuring they closed them at a profitable level. Now, I work with inside, telesales call centers in similar capacities. Going to […]

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January 26, 2022    Comment off

The Must Know Tips Before Starting Any Call Campaign Recap

By Kelly Kern, Digital Media Sales Executive Soleo Communications, Inc. The Performance Marketing industry is still growing, now representing over $8.2 Billion annually, and it’s estimated call campaigns make up over $600 Million1 of that very large pie. While that percentage is still relatively small, just 10 years ago, this category of performance marketing didn’t […]

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December 1, 2021    Comment off

The Past, Present, and Future of Pay-Per-Call

Author: Andrew J. Chung The pay-per-call industry has evolved tremendously over the last ten years. In this article, which is the summary of the presentation from the Contact.IO conference that occurred in September of 2021 by Andrew J. Chung, the Director of Pay-Per-Call at Visiqua, we will explore the history of pay per call marketing, a summary […]

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November 17, 2021    Comment off

The Wild, Wild West of Outbound Call Generation: What You Need to Know to Make It Work

Author Zachary Bitsoi While no universal playbook exists for optimizing outreach to leads, most brands can benefit from a multifaceted approach that entails a cohesive combination of touchpoints. At Vivint, we operate a robust call center that consists of highly trained agents who are eager to speak with the next prospect. Blending their enthusiasm with […]

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November 16, 2021    Comment off

Agent Performance. Optimizing Performance, and Compliance, Through Technology

Author: Ryan Stomel At Contact.IO, I had the opportunity to moderate a session on speech analytics and quality control.  As the CEO of Call Criteria, I am aware of the various technologies that call centers are using and what the potential upside and downside is of each solution.   Rob Bayer, CEO of Anomaly Squared, Jeff […]

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