The marketing landscape is changing rapidly. The rise of the internet and social media has provided businesses with countless ways to reach their target audience. However, in recent years, data privacy concerns have been at the forefront of discussions, leading to more stringent regulations aimed at protecting consumers’ personal information. The Federal Communications Commission (FCC) […]

In the fast-paced world of customer service and sales, having a high-performing contact center is crucial for businesses to succeed. The dialer platform is one of the most critical components of any contact center as it enables agents to connect with customers efficiently and quickly. With so many dialer platforms available in the market, choosing […]

Click-to-call advertising has become an increasingly popular form of advertising in recent years, as more and more businesses are realizing the value of having customers call them directly. This type of advertising allows businesses to easily connect with potential customers who are actively searching for their products or services, and has been shown to be […]

Attending a conference like Contact.io can be an excellent opportunity to gain new insights, network with industry leaders, and enhance your professional development. With a focus on call marketing and contact center strategies, the event can help you stay up-to-date with the latest trends, best practices, and technologies in the industry. Here are some tips […]

In today’s digital age, businesses are constantly seeking new ways to reach their target audience and drive sales. While there are numerous strategies and channels to explore, one area that shouldn’t be overlooked is the potential of driving calls into a business. Here are some reasons why brands should be interested in this approach, and […]

Pay-per-call is a form of digital advertising in which businesses pay for each call generated by their ads. It’s an effective way to connect with potential customers, as it allows them to directly call a business rather than clicking through to a website or filling out a form. In this article, we’ll explore some of […]

By Jason Cutter I have always been a “buyer” of leads/data/calls. As a VP of Sales & Marketing (at several different companies), I was responsible for feeding the sales machine with opportunities and then ensuring they closed them at a profitable level. Now, I work with inside, telesales call centers in similar capacities. Going to […]

By Kelly Kern, Digital Media Sales Executive Soleo Communications, Inc. The Performance Marketing industry is still growing, now representing over $8.2 Billion annually, and it’s estimated call campaigns make up over $600 Million1 of that very large pie. While that percentage is still relatively small, just 10 years ago, this category of performance marketing didn’t […]

Author: Andrew J. Chung The pay-per-call industry has evolved tremendously over the last ten years. In this article, which is the summary of the presentation from the Contact.IO conference that occurred in September of 2021 by Andrew J. Chung, the Director of Pay-Per-Call at Visiqua, we will explore the history of pay per call marketing, a summary […]

Author Zachary Bitsoi While no universal playbook exists for optimizing outreach to leads, most brands can benefit from a multifaceted approach that entails a cohesive combination of touchpoints. At Vivint, we operate a robust call center that consists of highly trained agents who are eager to speak with the next prospect. Blending their enthusiasm with […]